Case Studies

Seaspray Estate, Zilzie

52 Residential allotments and 3 balance area development sites.Throughout the marketing campaign we have received interestfrom a variety of groups as outlined below:

• Builders (multiple lots or in-one-line)

• Owner Occupiers (individual lots)

• Developers (multiple lots or in-one-line)

• House and land marketers (in-one-line)

• Speculators (any combination of lots or in-one-line)

The broad base of enquiry has provided the opportunity to receive offers on the individual lots as well as multiple lot buyers and “in-
one-line” purchasers

Interest has been mixed between groups seeking to purchase in-
one-line and those looking at individual allotments

With the majority of the serious interest to date having been received from “in-one-line” purchasers there has been a strong focus on the general property market in the Zilzie Beach and general Capricorn Coast area at present and the potential timeframes for the “sell down” of the completed lots.

Most feedback is that they may have interest in the allotments if the potential sales price was attractive enough.

Sale Analysis*
Method of Sale:Expressions of Interest
Marketing Timeframe:6 Weeks
Marketing Budget:$45,490.61
Sale Date:September 2014
Total Enquiries:69
Total Offers Received:20
Total Realisation:$2,800,000 (46 lots)
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